A cinematic AI commercial produced for a London-based electric vehicle startup making their first major market push. The brief: make a car that doesn’t exist yet feel real, aspirational, and inevitable. The film showed the vehicle navigating rain-slicked city streets at night, lit by a horizon of moving light.
Category: AI Commercial | Deliverable: 60-second broadcast commercial + digital cut-downs | Turnaround: 7 days
The commercial ran on Channel 4 (UK) and across programmatic digital placements. It generated press coverage in Wired UK and AdWeek, with multiple industry commentators unable to identify it as AI-generated until the brand revealed it publicly.