A series of 12 platform-optimized vertical reels produced for a US-based D2C skincare brand scaling their paid social campaigns. Each reel was designed to stop the scroll in the first 2 seconds, with dynamic motion graphics, close-up texture shots, and bold typographic treatments.
Category: Social Reels | Deliverable: 12 × 15–30 second vertical videos (9:16) | Turnaround: 5 days
The reels were deployed across Instagram, TikTok, and Meta ads. The best-performing reel achieved a 4.2x ROAS on first run — the brand ordered a second batch within the week.